SONY FIFA World Cup Activation
SONY’s debut in the Egyptian market was orchestrated by ELARABY Group, showcasing LED TVs, Audio Devices, and Home Theatre products.
SONY’s campaign aimed to bolster product quality, distinctiveness, and address clients' aspirations.
Generate awareness for the new product.
Announce SONY’s affiliation with ELARABY Group.
Event & On ground activation:
In this endeavor, ELARABY joined forces with the iconic goalkeeper Essam Elhadary to unveil SONY. Elhadary's character mirrors the product's attributes - smart, robust, and enduring - qualities recognized by all.
This dynamic campaign was an on-ground activation event, drawing a vast audience eager to take aim at Elhadary. Successful scorers were rewarded with LED TVs from SONY.