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SONY FIFA World Cup Activation


Sony introduced to the Egyptian market through ELARABY Group by Home LED screens, Accessories and home theatre products.

Sony in this campaign targeted to enhance the product quality, uniqueness and achieve clients’ needs of prosperity.



  • Create the awareness of new product and

  • Announce that Sony has become granted by Elaraby group.


The Deliverables

Event & On ground activation:

  • This campaign Elaraby collaborated with a sportive public figure Essam Elhadary to introduce Sony which reflect the feature of product as Elhadary character is smart, strong, durable and known for all people. 

  • This campaign was on ground activation and event where gathering a large number of audiences to try kick on Elhadary goal, who score was getting LED screen from Sony.

WhatsApp Image 2020-11-24 at 5.34.42 PM
WhatsApp Image 2020-11-24 at 5.34.41 PM.
WhatsApp Image 2020-11-24 at 5.34.42 PM.
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