Background

TORNADO is an owned brand by ElAraby that got large portfolio contains Home appliances, lighting, small home appliances and personal care products. From 3 years Tornado started brand awareness campaign that make great success and meets its objectives. Tornado in this campaign targeted to enhance this success and work on products portfolio awareness

 

Objectives

• Increase awareness of the complete product range

• Launch the new range of Personal Care products and Twin Tub WMs

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The Deliverables

• TV copy

• Media TV campaign

• Ramadan (Tornado kitchen) Program 30 episodes