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SKYLINE SMOUHA Compound
Background
Founded in 1993, El Orouba Misr was a pioneer in the real-estate division Starting and leading others with projects in the fifth settlement of New Cairo district, eyeing opportunities in a growing and expanding market, the company then started its developments in Alexandria, Egypt. Beginning with Orouba Royal compound, the company has risen to the top of West Alexandria’s prime real-estate developers.
Objective
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Increase awareness for the brand
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Promote the new compound to get sales
The Deliverables
Outdoor campaign:
During the launch of the major El Orouba Sky Line campaign, El Orouba company rented many unique sites across Egypt for two consecutive years.


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