Background

Founded in 1993, El Orouba Misr was a pioneer in the real-estate division Starting and leading others with projects in the fifth settlement of New Cairo district, eyeing opportunities in a growing and expanding market, the company then started its developments in Alexandria, Egypt. Beginning with Orouba Royal compound, the company has risen to the top of West Alexandria’s prime real-estate developers.

 

Objective

• Increase awareness for the brand

• Promote the new compound to get sales

 

The Deliverables

Outdoor campaign:

During the launch of the major El Orouba Sky Line campaign, El Orouba company rented many unique sites across Egypt for two consecutive years.