Background​

SEIKO is a Japanese partner of ELARABY in distributing watches and clocks since 1985. Due to the fact the SEIKO’s has been in the market for more than 30 years, its watches began to be perceived as old fashioned and non-innovative. ELARABY and SEIKO International are deciding to look at the watches business from a new perspective,

 

This campaign was stared worldwide by Seiko international when they assigned collaboration with two worldwide figures:

• Novak Djokovic a Serbian professional tennis player,  

• Darya klishina Russian long jumper.

 

Objectives

• Elaraby in this campaign targeted to enhance the product prosperity, edge and uniqueness to achieve clients’ needs of richness.

• Launching new range of watches, sportive, smart classic and casual (XProspex, Premier, and Astron).

• Enhance Sales Performance to achieve a volume target

 

The deliverables

• Outdoor and Indoors campaign

• Event & on ground activations.