Our systematic monitoring service keeps you always informed. We track and analyze a wide spectrum of platforms, including:

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• 48 TV & Radio channels

• 35 newspapers and magazines

• Prime outdoor locations across 6 main traffic hubs in Cairo

• Activities and point-of-sale materials

• Cinemas

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We not only collect media content that resonates with your interests but also identify emerging market players and new media formats that shape the market landscape.

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Also, you can see the new players in the market, new forms of media were created.

VALyou's comprehensive analysis delves into the core of media strategies, providing actionable insights:

Media Spend Analysis: We evaluate your investment and the media's performance, tracking, and strategic alignment. Our final report unveils these facets for each paid media channel in your arsenal.

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• Industry Benchmarking: Gain insights into industry spending trends and evaluate your competitive positioning.

• Competitor benchmarks

• Cost Efficiency Assessment: Our analysis ensures you optimize your investments while maximizing your returns.

• VALyou's holistic approach empowers you with strategic decisions and a deeper understanding of your media landscape.